— Qualified, or not billed
Your reps' time is the expensive part
We agree what a qualified buyer looks like before anything starts, and only book those. If a meeting does not meet the standard we set together, it is not on your invoice.
- Under 1%
- Emails that bounce
- 50,000
- Conversations we have handled
- 94,000
- Emails sent for clients
- 23
- Sending set-ups we maintain
For sales teams whose limit is rep hours, not lead count
— What it costs
Prove it first. Pay for it second
You are not buying our time or our activity. You are buying meetings with people who can sign. The pilot costs you nothing, and after it you pay per meeting held plus the modest cost of keeping the sending accounts and data running.
- A free pilot firstWe run the first campaign at our cost. You read the replies before you commit.
- No retainerNothing monthly for our time, whatever happens.
- You pay per live meetingAn agreed price for each meeting a real buyer attends.
- Plus the running costsThe sending accounts and data the campaign needs, charged at cost.
- No-shows are not billedIf they do not turn up, it does not go on the invoice.
- Yours at day 180We install it in-house and train your team to run it.
Illustrative. The pilot is free, and your price per meeting is agreed in writing first.
— Compared with the alternatives
Pay for outcomes, pay for activity, or pay for effort
Qualification Lab
Meetings a real buyer attended, plus running costs. Nothing for our time
Agency retainer
Emails sent and “pipeline influenced”
Hiring in-house
A salary, whether or not it works
Qualification Lab
Nothing. It never reaches the invoice
Agency retainer
The same retainer
Hiring in-house
The same salary
Qualification Lab
Nothing. The pilot is on us
Agency retainer
A month's retainer, minimum
Hiring in-house
A hire and three months of ramp
Qualification Lab
Weeks. Everything is already running
Agency retainer
Two to three months of setup
Hiring in-house
Three to six months to hire and train
Qualification Lab
The whole system, in your name, and a team trained to run it
Agency retainer
Nothing. They keep it all
Hiring in-house
One person who might leave
Qualification Lab
One call a week
Agency retainer
Chasing them for updates
Hiring in-house
Hiring, training and turnover
— Free quote
Get a free quote and ROI estimate
Answer four questions to see what hitting your meetings target would be worth. Send it over and we will come back with a price in writing.
01.How many meetings do you want over the next 6 months?
02.What is your monthly budget?
03.What is a customer worth to you?
Total revenue from an average customer, not the first invoice.
04.Roughly what share of meetings turn into customers?
What that is worth
One meeting is worth, on average
$4,000
20% of $20,000 — before you pay anything for it.
- Meetings over 6 months
- 200
- Customers won at 20%
- 40
- Your budget over 6 months
- $150K
- Revenue from those customers
- $800K
Whatever we quote per meeting has to come in under $4,000, or it is not worth doing. That price depends on who you are going after and how hard they are to reach, so we work it out by hand and put it in writing.
Worked out from the numbers you entered. It is an estimate, not a forecast or a guarantee — your real close rate decides the outcome.
— How it works
How a meeting ends up in your calendar
You approve who we target and what we say. We do the rest, and you hear from us when there is a meeting booked.
The pilot
We run the first campaign free
One call to agree which companies are worth talking to, then we build the list and write the messages. The pilot runs at our cost, so you can judge the replies before committing to anything.
01 / 04
Then
You pay per meeting held
An agreed price for each meeting a real buyer attends, plus the small running cost of the accounts and data behind it. No retainer, and no charge for a no-show.
02 / 04
Ongoing
Meetings appear in your calendar
We answer every reply, book the people worth meeting, and hand your team a conversation that is already under way. You approve the messages and turn up.
03 / 04
Day 180
We install it in-house
Now that it is proven, we set the whole thing up inside your business and train your team to run it themselves. You keep the lists, the accounts and the playbook.
04 / 04
— How we reach them
The same person, approached twice, properly
Buyers answer in different places. Rather than guess which one yours prefers, we cover both and let them pick.
Most agencies
The only thing running
Replies
Sitting in an inbox
If they miss the email, that is the end of it.
Qualification Lab
Sent in your name, then followed up
So your name is already familiar
Replies
Every one, answered by us
Same companies, both ways, in a planned order.
— What your team gets
Everything lands in your calendar and your pipeline
Out of office, wrong person, not right now, no thanks — we handle all of it. What reaches your sales team is a confirmed meeting with someone who wants to have it.
What most agencies hand over
| Contact | Status | Notes |
|---|---|---|
| j.smith@co.io | Replied? | — |
| m.chen@startup.co | Maybe | check |
| a.davis@corp.com | ? | away? |
| r.patel@tech.io | No reply | — |
| s.kim@saas.co | ? | no idea |
Someone on your team now has to work through this.
What we hand over
James Smith · Techcorp
Tue 10:00
Maria Chen · StartupHQ
Tue 15:30
Alex Davis · CorpInc
Wed 09:00
Sarah Kim · Northwind
Thu 11:00
Everything else — the maybes, the away messages, the no thanks — we dealt with.
— What you keep
After 180 days, we hand you the keys
The lists, the messages that worked, the accounts we send from and the process behind them are all yours. After 180 days we hand the whole thing over and teach your people how to operate it. If you walk away, it keeps running without us.
If you stop working with us, none of this stops working.
— What you can see
You can check how it is going without asking anyone
Who has been contacted, who replied, what is booked and what it has cost. Open it whenever you like. There is no monthly slide deck and no version of the numbers that we keep to ourselves.
Companies contacted
1,240
Replies
96
Meetings booked
18
Meetings held
16
Illustrative. Your numbers replace these on day one.
— Questions
Before you book a call
What counts as a qualified meeting?
Someone at a company that fits what you sell, senior enough to make or strongly influence the decision, who agreed to the meeting and attended it. We set those rules with you in writing on the first call, so there is nothing to argue about later.
How quickly does it start?
Everything on our side is already running, so the wait is list building and you approving the messages, not months of setup. Most clients are live within a couple of weeks and see the first meetings shortly after.
What do I actually have to do?
One kick-off call to agree who we go after and what we say, then approve the messages. After that, turn up to the meetings. We handle every reply, including the ones that go nowhere.
What happens after 180 days?
We install the whole thing inside your business and train your team to run it themselves. The lists, the messages that worked and the accounts we send from are all in your name and stay with you, so nothing stops when we do.
We already do outreach in-house. Does this get in the way?
No. We run on a completely separate set-up from your own email, so your main address is never exposed to cold volume. Most in-house teams keep the warm and inbound side while we carry the cold.
A meeting with the wrong company is worse than no meeting at all.
Tell us what you sell and who buys it. We will tell you what it would cost to book the meetings you want, and whether we think it will work.